38
Hockey Toys
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.03avg listing price — sweet spot $15–$100
Price range
Great$8.23–$84.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$679K$679K/yr · 591K searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay1,569.38avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-44.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand