40
Hockey Targets
Skip itSoft demand (-31.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.62avg listing price — sweet spot $15–$100
Price range
Incredible$15.24–$98.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good530.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$49K$49K/yr · 46K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-31.8%90-day search growth — must beat 0% to launch