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Hockey Tape
Worth a lookShows low returns (0.8%), but soft demand (-29.7% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Great$5.04–$55.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$987K$987K/yr · 657K searches
Avg price
Great$15.17avg listing price — sweet spot $15–$100
Review moat
Okay1,696.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-29.7%90-day search growth — must beat 0% to launch