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Hockey Sticks
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.31avg listing price — sweet spot $15–$100
Price range
Great$8.23–$55.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Market size
Good$768K$768K/yr · 1.1M searches
Review moat
Okay1,841.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand