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Hockey Skates
Skip itSoft demand (-75.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great195.16avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$102.99avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Bad$90K$90K/yr · 586K searches
Price range
Bad$24.12–$481.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad10.0%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-75.3%90-day search growth — must beat 0% to launch