57
Hockey Puck
Worth a lookShows a sweet-spot price point ($31.90 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.90avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 470K searches
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Great$4.93–$109.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good631.24avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.1%90-day search growth — must beat 0% to launch