34
Hockey Passer
Skip itSoft demand (-29.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great134avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$97.86avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$34.17–$233.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$77K$77K/yr · 55K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.8%90-day search growth — must beat 0% to launch