45
Hockey Neck Guard
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.46avg listing price — sweet spot $15–$100
Review moat
Great162.81avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.32–$59.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$149K$149K/yr · 87K searches
Returns
Bad7.9%return rate — above 5% kills the launch gate
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Signals High Returns