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Hockey Gloves
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great122.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great$56.53avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Okay$26.12–$182.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 226K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.4%return rate — above 5% kills the launch gate
Growth
Bad-39.9%90-day search growth — must beat 0% to launch