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Hockey Cards
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$28.65avg listing price — sweet spot $15–$100
Review moat
Great112.33avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.98–$72.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$821K$821K/yr · 501K searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand