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Hockey Balls
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Price range
Good$5.22–$38.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,180avg incumbent reviews — the moat a new listing must climb
Market size
Good$301K$301K/yr · 123K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand