32
Hest
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+84.4%90-day search growth — must beat 0% to launch
Review moat
Good707.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$235.18avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Okay$115K$115K/yr · 49K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$54.63–$579.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand