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Halloween Ring Toss
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great111.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+71.0%90-day search growth — must beat 0% to launch
Avg price
Great$16.71avg listing price — sweet spot $15–$100
Price range
Good$10.62–$21.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$21K$21K/yr · 54K searches