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gym towels
Launch itA $2.0M/yr market growing +17.2% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$2.0M$2.0M/yr · 2.3M searches
Returns
Great1.6%return rate — above 6% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.96avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.13–$25.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,088.07avg incumbent reviews — the moat a new listing must climb