41
gurney
Skip itPrices mostly outside the sweet spot ($8.60–$1515.73) — this niche doesn't clear our bar today.
Review moat
Great116.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$307K$307K/yr · 115K searches
Avg price
Okay$196.87avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.60–$1515.73cheapest to priciest tracked listing — scored on the share inside $15–$100