48
Ground Chair
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.97avg listing price — sweet spot $15–$100
Price range
Great$13.13–$45.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$133K$133K/yr · 137K searches
Review moat
Bad6,475.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.4%90-day search growth — must beat 0% to launch