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37

Griswold Hockey Jersey

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Soft demand (-43.8% this quarter) — this niche doesn't clear our bar today.

Market size 39Growth 3Conversion 20Competition 57Returns 11Price range 95Avg price 95Brand share 28Review moat 88Quality gap 21

Avg price

Incredible$36.20

avg listing price — sweet spot $15–$100

Price range

Incredible$27.39–$48.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great243.74

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$197K

$197K/yr · 339K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Growth

Bad-43.8%

90-day search growth — must beat 0% to launch

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