40
Green Spotlight
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.35avg listing price — sweet spot $15–$100
Price range
Great$10.10–$68.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great412.75avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 26K searches