40
Fsu Hat
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.24avg listing price — sweet spot $15–$100
Price range
Incredible$17.43–$35.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great471.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$66K$66K/yr · 91K searches
Signals High Returns