46
Football
Skip itSoft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$6.7M$6.7M/yr · 10.1M searches
Avg price
Great$19.34avg listing price — sweet spot $15–$100
Price range
Great$9.63–$31.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,125.75avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.1%90-day search growth — must beat 0% to launch