21
Football Set
Skip itSoft demand (-89.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.11avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$6.06–$24.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,280.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 134K searches
Growth
Bad-89.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand