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Football Mouth Guard
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Great$15.03avg listing price — sweet spot $15–$100
Market size
Good$721K$721K/yr · 1.0M searches
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$6.01–$24.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,571.64avg incumbent reviews — the moat a new listing must climb