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Football Helmet
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Good551.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$707K$707K/yr · 1.7M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Avg price
Good$171.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate
Price range
Bad$10.28–$549.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale