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football helmet costume
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$61.11avg listing price — sweet spot $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,702.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$147K$147K/yr · 58K searches
Price range
Okay$7.67–$305.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Signals High Price