65
football cards
Worth a lookShows a $8.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$8.2M$8.2M/yr · 6.4M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$50.20avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Review moat
Great448.72avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.73–$184.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Signals High Price