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48

Football Action Figures

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Soft demand (-37.0% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 6Conversion 22Competition 77Returns 82Price range 79Avg price 95Brand share 24Review moat 68Quality gap 32

Avg price

Incredible$27.96

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$7.30–$45.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good768.81

avg incumbent reviews — the moat a new listing must climb

Market size

Good$277K

$277K/yr · 570K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-37.0%

90-day search growth — must beat 0% to launch

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