47
folding mat
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Price range
Great$21.39–$102.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$53.94avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,628.46avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 82K searches
Signals High Price