60
Flyers
Worth a lookShows a sweet-spot price point ($30.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.55avg listing price — sweet spot $15–$100
Review moat
Great202.58avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.12–$56.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Great+64.5%90-day search growth — must beat 0% to launch
Competition
Great40%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 381K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale