58
Fly Reel
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$83.86avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good528.16avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$369K$369K/yr · 495K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$15.17–$302.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price