25
flo pilates
Skip itSoft demand (-42.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$118.85avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 6% kills the launch gate
Review moat
Bad5,399avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 137K searches
Price range
Bad$13.28–$375.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-42.8%90-day search growth — must beat 0% to launch