37
Flc
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$74.30avg listing price — sweet spot $15–$100
Review moat
Great405.77avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.99–$168.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$78K$78K/yr · 116K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price