41
flat bench
Skip itSoft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$77.79avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Good$43.88–$122.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$424K$424K/yr · 261K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,267.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-8.0%90-day search growth — must beat 0% to launch