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fitness journal
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Good$6.31–$29.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.22avg listing price — sweet spot $15–$100
Market size
Good$442K$442K/yr · 960K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,697.41avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.6%90-day search growth — must beat 0% to launch