62
fishing
Launch itA $16.6M/yr market growing +74.8% this quarter with returns at 1.3% — clears our launch bar.
Market size
Incredible$16.6M$16.6M/yr · 29.9M searches
Avg price
Incredible$42.64avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+74.8%90-day search growth — must beat 0% to launch
Price range
Good$7.29–$149.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,204.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale