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Fishing Worms
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+83.2%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.91–$28.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,930.87avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.69avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$133K$133K/yr · 412K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality