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fishing life jacket
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$68.16avg listing price — sweet spot $15–$100
Growth
Great+72.8%90-day search growth — must beat 0% to launch
Review moat
Good1,114.68avg incumbent reviews — the moat a new listing must climb
Price range
Good$23.76–$160.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$175K$175K/yr · 242K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price