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fish gum
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Review moat
Good843.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$273K$273K/yr · 218K searches
Avg price
Okay$9.02avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad$5.75–$15.32cheapest to priciest tracked listing — scored on the share inside $15–$100