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fire kit
Skip itSoft demand (-39.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$33.36avg listing price — sweet spot $15–$100
Price range
Great$9.92–$94.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$871K$871K/yr · 424K searches
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good765.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-39.8%90-day search growth — must beat 0% to launch