40
figure 8 lifting strap
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.48avg listing price — sweet spot $15–$100
Price range
Great$9.64–$49.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good625.31avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Okay5.5%return rate — above 6% kills the launch gate
Market size
Bad$74K$74K/yr · 133K searches
Growth
Bad-18.7%90-day search growth — must beat 0% to launch