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field paint
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$51.73avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Growth
Great+62.0%90-day search growth — must beat 0% to launch
Market size
Good$728K$728K/yr · 166K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.33–$150.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,552.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Signals High Price