33
field hockey stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$60.18avg listing price — sweet spot $15–$100
Price range
Great$32.64–$106.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great285.17avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Returns
Okay5.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$59K$59K/yr · 169K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price