55
Fatwood
Worth a lookShows low returns (0.3%), but soft demand (-58.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$29.68avg listing price — sweet spot $15–$100
Price range
Great$5.76–$95.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 520K searches
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,160.52avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-58.2%90-day search growth — must beat 0% to launch