40
falcons shirt
Skip itHigh returns (8.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.98avg listing price — sweet spot $15–$100
Price range
Great$14.15–$98.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,675.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 154K searches
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Returns
Bad8.7%return rate — above 5% kills the launch gate
Signals High Returns