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eye black stickers
Skip itPrices mostly outside the sweet spot ($5.80–$14.29) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good523.22avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 250K searches
Avg price
Okay$9.35avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad$5.80–$14.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier