46
eye black football
Skip itPrices mostly outside the sweet spot ($3.65–$12.81) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,260.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Avg price
Bad$7.37avg listing price — sweet spot $15–$100
Market size
Bad$70K$71K/yr · 87K searches
Price range
Bad$3.65–$12.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand