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exercise strap
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 6% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.27avg listing price — sweet spot $15–$100
Price range
Okay$5.81–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$96K$96K/yr · 62K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,569.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality