45
exercise equipment mat
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$36.24avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Good$10.59–$128.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,465.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 49K searches