43
exercise dice
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Great$16.92avg listing price — sweet spot $15–$100
Price range
Great$7.28–$49.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good768.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 87K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch