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equipment mat
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Price range
Great$9.91–$78.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 6% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,647.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 67K searches
Growth
Bad-15.4%90-day search growth — must beat 0% to launch