44
employee of the year
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.58avg listing price — sweet spot $15–$100
Review moat
Great131.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$9.05–$44.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-38.5%90-day search growth — must beat 0% to launch
Market size
Bad$21K$21K/yr · 23K searches
Signals Low Review Barrier